Legal Document

Privacy Policy

We take your privacy seriously. This policy explains how we collect, use, protect, and share your information.

Last updated: April 2026Effective: April 2026
1

Information We Collect

Account Information

When you register on Sartha, we collect your name, email address, phone number, age, educational qualification, and exam-related information (e.g., NEET score, board exam marks).

Payment Information

When you make a purchase, we collect payment details. However, we do not store full credit/debit card information. Payment processing is handled by third-party payment gateways (Razorpay, Cashfree, EaseBuzz) that comply with PCI-DSS security standards.

Usage Data

We track how you interact with our app and website, including pages visited, time spent, features used, and clicks. This helps us understand user behavior and improve our services.

Device Information

We collect information about your device (device type, OS version, browser type, IP address) to optimize performance and ensure compatibility.

Counsellor-Student Interactions

Conversations, chat logs, and video call records between you and your assigned Sartha counsellor may be stored for quality assurance and improvement purposes.

2

How We Use Your Information

Your information is used for:

Providing personalized counselling and guidance
Sending updates about admissions, cutoffs, and important deadlines
Processing payments and managing subscriptions
Improving app functionality and user experience
Sending promotional emails (with opt-out option)
Conducting research and analytics
Complying with legal obligations
3

Data Sharing & Disclosure

Service Providers

We share data with payment processors, hosting providers, and analytics services that help us operate our platform.

Legal Requirements

We may disclose information if required by law, court order, or government request.

Business Transfers

In case of mergers, acquisitions, or asset sales, your data may be transferred to the acquiring entity.

Anonymized Data

We may share anonymized or aggregated data for research, marketing, and analytics without identifying individuals.

We do not sell your personal information to third parties for marketing purposes.

4

Data Security & Protection

Encryption

All data in transit is encrypted using SSL/TLS protocols. Sensitive information is encrypted at rest using industry-standard algorithms.

Access Control

Only authorized employees with a legitimate business need can access your personal information. All staff are bound by confidentiality agreements.

Regular Audits

We conduct regular security audits and penetration testing to identify and fix vulnerabilities.

Data Retention

We retain your data for as long as needed to provide services. When you delete your account, we securely delete personal information within 30 days, except where required by law.

5

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience:

Essential Cookies

Required for login, session management, and security.

Performance Cookies

Help us understand how you use our platform (e.g., Google Analytics).

Marketing Cookies

Used for targeted advertising and remarketing campaigns.

You can control cookies through your browser settings or opt-out of specific tracking technologies. However, disabling essential cookies may affect app functionality.

6

Third-Party Links & Services

Our app may contain links to third-party websites and services (colleges, educational portals, social media). We are not responsible for their privacy practices. Please review their privacy policies before sharing information.

7

Your Rights & Choices

Right to Access

You can request a copy of the personal information we hold about you.

Right to Rectification

You can update or correct your personal information through your account settings.

Right to Erasure

You can request deletion of your account and associated personal data (subject to legal retention requirements).

Right to Opt-Out

You can opt-out of promotional emails and marketing communications anytime.

To exercise any of these rights, contact us at support@sartha.in with your request.

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Changes to This Privacy Policy

We may update this Privacy Policy occasionally. We\''ll notify you of significant changes via email or app notification. Your continued use of Sartha after updates constitutes acceptance of the revised policy.

Privacy Questions?

If you have concerns about how we handle your data, please contact us: